Age-Friendly Gaming Development

Technology plays a significant role in the lives of older adults and they comprise a large and growing segment of the multibillion-dollar market for games, consumer apps, and electronics. However, two-thirds (67%1) of 50-plus adults do not feel technology is designed with them in mind, resulting in friction, frustration, and lost opportunities for both companies and consumers.

This guide is intended to help companies, developers, and innovators in the gaming sector integrate age-inclusive principles into their product development process, from design to marketing. Our goal is to offer expert guidance, actionable steps, and simple checklists which can help close the gap between great products and consumers of all ages and abilities.  

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These slides are intended for:

• Employers, developers, and innovators in the gaming sector 

• Employers interested in gamifying their brand, products or services

Use these slides to:

• Integrate age-inclusive principles into their product development process, from design to marketing.

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